And because you can’t warehouse donuts and pastries, production must match demand or else Joe and his growing family would eat what they did not sell. Like all retail bakers, Joe had a tried and true formula.
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He may not have loved baking, but he knew how to do it well, as Cincinnati would soon find out. Why not a bakery in the back room? Joe borrowed five hundred dollars-a small fortune at the time-from the relative with the failed cigar box company, put an oven in the back of the store, and began to sell bread, breakfast sweets, and cookies. But the company went under, and Joe was now a young man in the town of his youth with few close friends, and the Roaring Twenties were about to roar him under.īut he still knew how to bake, knew that he could turn butter, sugar, and flour into nickels, dimes, and quarters, so he approached a small grocer in East Hyde Park with a plan. A relative owned a cigar box factory and offered Joe a job. After marrying his sweetheart, Daisie, he packed up his belongings, bid his parents good-bye, and returned to Cincinnati to carve his own path through the world, a path he hoped would have nothing to do with baking. “After marrying his sweetheart, Daisie, he packed up his belongings, bid his parents good-bye, and returned to Cincinnati to carve his own path through the world, a path he hoped would have nothing to do with baking”īy the time Joe became a young man, he’d had enough of the dusty flour, greasy shortening, and cloying aroma of salt-rising bread to last a lifetime. well, Rockefeller luxury was an egg-white mirage. A baker in turn-of-the-century America could make a living, but getting rich when profits were measured in pennies and work by the sweat of a 350 degree oven on a hot August night. Bread and breakfast sweets must be fresh, so they are baked in the middle of the night to be warm and ready for the customers who arrive with the sunrise.
For one thing, Clem was hard on them, a taskmaster, and the hours were lousy then, just as they are now. Clem Busken and his Fleischmann Yeast truckĬlem knew little about baking, but since the previous owner was willing to train him, why not make a go of it? The whole family worked in the bakery, including the kids, but his young son Joseph never really warmed to the idea.
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